Using Your Own Voice

I was asked recently by a prospective client – a small-business entrepreneur – whether he should appear himself in a video that would introduce his service on his website.  He was concerned that he “might not look good enough.”  I’ve certainly heard that concern before, as well as the one where the client is afraid he or she will not “sound good enough” for their video.  They wonder whether it would be better to have an actor tell their story.  I would have to say that these are legitimate concerns but that these fears are misplaced.

As an actor myself, I am fully aware of how smooth and natural an actor can look on-camera.  And, certainly there are times when an actor is the best spokesperson for a product or service.  However, “smooth and natural” doesn’t equate to “appropriately passionate.”  I believe that for most short introductory videos that are to be on the website of a small-business entrepreneur, that business person herself or himself is by far the best spokesperson for their service, because they can speak with depth and with personal passion about the service they are providing.  Clients want to do business with someone they know and trust, and a great way to start that business relationship with someone who is searching the web for your service is to speak to them directly through the Window of Video.  Tell them your story.  When it’s personal, it’s very compelling.  As a speaking coach, and an acting coach as well, I have a great deal of experience in helping real people communicate effectively through video.  I can set it up, I can shoot it, and I can edit it, so that your personal story comes through the video window in a way that connects personally with the viewer.  I sincerely believe that in video promotion, using your own voice is often your best marketing tool.

See the Solano Copy Center video as an example:

Posted by Terry Lamb, videographer and coach



Videos for Sacred Dying

I recently completed a set of videos for the nonprofit group Sacred Dying, which creates peaceful rituals for those who are in the last hours of their lives.  The videos are intended to train hospital and nursing home staff members what they can do to create “sacred” space around the dying person’s bed and to help family members of the dying person to focus on and respond to the needs of that person.  Sacred Dying trains vigilers to “sit with” the dying – to read poetry or spiritual passages, to sing songs, to play music, to hold the person’s hand, to write notes to family members for them, etc.  My work was to edit the script that had been created, to cast actors and others for the scenes, to create an atmosphere in which real vigilers, who are generally not actors, can “roleplay” seamlessly with actors in the fictional scenarios, and then to produce and direct the video shoot of the scenes.  I also supervised the post-production/editing of the scenes and delivered a finished product to the Sacred Dying folks, which they find very useful to their training.

It was a wonderful project for all of us to work on, and the videos will be very useful in the training that they are intended for.  This sort of project is why I love so much the opportunity I get to help people tell their stories “through the Window of Video.”

Terry Lamb – Videosyncracy