Using Your Own Voice

I was asked recently by a prospective client – a small-business entrepreneur – whether he should appear himself in a video that would introduce his service on his website.  He was concerned that he “might not look good enough.”  I’ve certainly heard that concern before, as well as the one where the client is afraid he or she will not “sound good enough” for their video.  They wonder whether it would be better to have an actor tell their story.  I would have to say that these are legitimate concerns but that these fears are misplaced.

As an actor myself, I am fully aware of how smooth and natural an actor can look on-camera.  And, certainly there are times when an actor is the best spokesperson for a product or service.  However, “smooth and natural” doesn’t equate to “appropriately passionate.”  I believe that for most short introductory videos that are to be on the website of a small-business entrepreneur, that business person herself or himself is by far the best spokesperson for their service, because they can speak with depth and with personal passion about the service they are providing.  Clients want to do business with someone they know and trust, and a great way to start that business relationship with someone who is searching the web for your service is to speak to them directly through the Window of Video.  Tell them your story.  When it’s personal, it’s very compelling.  As a speaking coach, and an acting coach as well, I have a great deal of experience in helping real people communicate effectively through video.  I can set it up, I can shoot it, and I can edit it, so that your personal story comes through the video window in a way that connects personally with the viewer.  I sincerely believe that in video promotion, using your own voice is often your best marketing tool.

See the Solano Copy Center video as an example:

Posted by Terry Lamb, videographer and coach



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